When you were younger, was there someone you looked up to? Who was it that inspired you to pursue the career you have today? There are certain people in our lives who spark inspiration in us and push us to be better. These people were leaders who led you to your future potential. Whether that was your parents, a friend, or a coach, it made a lasting impression on you.
The MOST successful business leaders do the same for their clients. Having a charismatic leader is needed for any type of business and has been proven crucial for success. They are the face of their company and they make a lasting impression on their clients and followers. They inspire and connect with their audience the best way they can. They show them the exciting future and charismatically lead them to their goals.
Why having a charismatic leader is necessary for your business
Genius Entrepreneur and Marketing expert Russell Brunson, says consumers always need to associate someone like-able with a particular product or business. There needs to be a deeper connection other than just a transaction. According to Harvard Business Review and The University of Lausanne, a charismatic leader outperforms their non-charismatic peers by an average of 60%. Numerous studies and research has shown that having a like-able leader as the face of your company will attract better attention, leads, and a thriving business! Let’s take a look at some CEO’s and powerful figures to see how they used this to their advantage!
Steve Jobs was bright, intelligent, and an incredibly interesting speaker. Consumers were always on the edge of their seats to tune-in to his new invention or idea. Everyone associates Apple products with Steve Jobs because he was a charismatic leader who always showed them the exciting future. Steve Jobs always knew what would appeal to his audience and obviously gained great success from doing so!
Future Based Movement
How did Obama capture his audience so well? Why did Donald Trump have such a successful campaign? The answer is that they created a future based movement. They didn’t waste their time talking about the present. Possible one of the reasons they won, was because they helped their audience see what the future held and helped them envision it as a reality.
Martin Luther King Jr. gave moving speeches that helped the whole world visualize a more peaceful future. One direct quote from his “I Have a Dream” speech says “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.” The vision of a better future seemed impossible to the people living in that time. Martin was determined his voice be heard and with that voice he gave people hope.
What do you offer that will give consumers a brighter future? Always highlight what their future end result will look like with what you have to offer.
What are some other Qualities of a Charismatic Leader?
“Being a leader gives you charisma. If you look and study the leaders who have succeeded, that’s where charisma comes from, from the leading.” – Seth Godin
Thanks to research, we know that charisma is a quality everyone can develop. So what other qualities will help you become a more charismatic leader? Charisma starts with a sense of self. What do you want to be charismatic about and why? Aim to have charisma in a purpose or group of people you are genuinely passionate about helping and working with.
Attentiveness: A charismatic leader makes the people around them feel valued and genuinely listened to. They engage with them on social media and stay tuned to what their audience wants and needs.
Listen intently and make good eye contact. Numerous studies have shown that eye contact increases likability, attractiveness, and trustworthiness. Harvard researchers also conducted studies on how sharing information about ourselves impacts our brains. Did you know that our brains are literally wired to enjoy sharing information about ourselves? Sharing information about ourselves triggers areas of the brain associated with reward and pleasure! With this knowledge, understand that being a charismatic leader is LESS about you, and more about how you make others feel.
A charismatic leader lets people know that they matter through big and small gestures, a firm handshake, and anything else that will let them know they are valued.
Passion: Charismatic leaders are passionate and they show it. They radiate warmth, positive energy and attract people everywhere they go. The psychology behind this is something called “emotional cognition.” Many studies show that strong emotions are contagious. If you have a coworker who is constantly negative for example, you’ll find that you may start to think a little pessimistically when you are around them. Likewise, surrounding yourself with positive and uplifting people can inspire you and help you think more positively.
A charismatic leader shares exciting videos and pictures of themselves doing what they love. When they speak to clients they are genuinely passionate about helping them. I guarantee you won’t find a powerful historical leader or successful CEO who wasn’t incredibly passionate about their cause or business!
Stretch the world: Charismatic leaders are bold and push the boundaries beyond what is ordinarily thought possible. They talk about ideas that are bigger than themselves and took action towards making it happen.
They believe in themselves: A charismatic leader has fears and anxieties like anyone else, but they don’t allow it to disrupt their vision. One of the best ways to boost your confidence when a trial comes along, is to look back and reflect on how you overcame it in the past. Great leaders remind themselves there’s nothing they can’t get through and that kind of thinking allows them to succeed.
Becoming a charismatic leader comes down to passionately caring about your niche and target audience. It means showing them the future and gearing them towards that. Every single thriving company, religion, and winning political campaign had a figure everyone could associate it with. To get started, start adapting and practicing these skills. With hard work your community can look up to you, and your success is inevitable!
To wrap up, check out this awesome quote by Russell Brunson in his bestselling book Expert Secrets! He says, “You have been blessed with talents, ideas, and unique abilities that have gotten you to where you are in life, and those gifts were given to you so you could share them with others. There are people today who NEED what you have! And they are just waiting for you to find your voice, so you can help them change their lives. What a tragedy for them if you don’t develop your voice now.”
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